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The fun theory

The innovative Volkswagen Fun Theory campaign was launched on the premise that “fun” action can change human behaviour, for the good of society.

The ‘Speed Camera Lottery’ by Kevin Richardson attempts to make people obey the speed limit by using a cash incentive. The money from speeding fines was put in the ‘lottery pot’ and then drivers who obeyed the limit were chosen at random and given a prize cheque.

In 3 days 24,857 cars passed the special camera. The average speed before the experiment was 32 km/h. The average speed during the experiment was 25 km/h which is speed reduction of 22%.

Bottle Bank Arcade Machine

Many of us return our plastic bottles and cans. Noticeably fewer recycle their glass. Maybe that’s because we don’t get any money in return, as we do for cans and plastic. Can we change this attitude by making recycling glass fun to do? So you are not just rewarded with a good conscience, you also get a smile. See the results here.

Piano Staircase

”Take the stairs instead of the escalator or elevator and feel better” is something we often hear or read in the Sunday papers. Few people actually follow that advice. Can we get more people to take the stairs over the escalator by making it fun to do? See the results here.