Books


Nudge: improving decisions about health, wealth, and happiness

By Richard H. Thaler, Cass R. Sunstein
In this brilliant book, Thaler and Sunstein teach us how to steer people toward better health, sounder investments, and cleaner environments without depriving them of their inalienable right to make a mess of things if they want to. The inventor of behavioral economics and one of the nation”s best legal minds have produced the manifesto for a political revolution.


The Winner’s Curse: Paradoxes and Anomalies of Economic Life
By Richard Thaler
An economic anomaly occurs when there is a difference between how standard economic theory predicts people should behave and how people actually behave. Thaler examines a number of these situations that occur in the real world and experimentally. Although everyone will recognize these situations, unfortunately much of his discussion will not be accessible to non-economists.

Carrots and Sticks: Unlock the power of Incentives to Get Things Done

By Ian Ayres
In Carrots and Sticks, Ian Ayres, the New York Times bestselling author of Super Crunchers, applies the lessons learned from behavioral economics—the fascinating new science of rewards and punishments—to introduce readers to the concept of “commitment contracts”: an easy but high-powered strategy for setting and achieving goals already in use by successful companies and individuals across America.

Dan Ariely

Predictably Irrational by Dan Ariely Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think …

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George Akerlof

Animal Spirits: How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism by George Akerlof and Robert Shiller On the cover of the paperback version of George Akerlof and Robert Schiller’s Animal Spirits, the blurb, from Time’s Michael Grunwald, is “Animal Sprits [is]… the new must read in Obamaworld.”  In March of …

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Richard Thaler

Nudge: improving decisions about health, wealth, and happiness By Richard H. Thaler, Cass R. Sunstein In this brilliant book, Thaler and Sunstein teach us how to steer people toward better health, sounder investments, and cleaner environments without depriving them of their inalienable right to make a mess of things if they want to. The inventor …

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Thomas Schelling

The Strategy of Conflict by Thomas Schelling Schelling’s major contribution to game theory (and the study of culture) was the concept of focal points. He observed that in real life bargaining each player would rather make a concession than fail to reach any agreement at all. And there are a wide range of outcomes that …

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